The Acquisition of English Locative Constructions by Native Speakers of Korean: Pragmatic Competence or Syntactic Incompetence?

This study is designed to measure the effect of a logotype on the perceived market value of consumer products among Vanderbilt undergraduates. An analysis of quantitative descriptive research from 291 Vanderbilt University undergraduate students shows that adding the logotype of a premium brand can increase the perceived value of a product compared to the unbranded version while adding a budget brand’s logotype can either increase or decrease the perceived value of the unbranded version. These findings illustrate the importance of determining the perceived value of a brand and developing strategies to increase positive brand perception among consumers even if that means disassociating the product from its brand name. This is the only research to date examining the impact of a logotype on the perceived market value of consumer goods.